Following the points outlined below will help you attract a substantial online audience in the shortest possible time, which can be monetised into real income. The market is easy: tap into what people already want.
The best part? At a starter level, all you need is a mobile phone or a laptop with an internet connection.
#1. Children’s Education
Ugandan parents spend on education no matter what. Schools close? They’ll pay for online coaching. UNEB around the corner? Revision materials sell fast. Social media accounts and WhatsApp Channels that share free PLE, UCE, or UACE resources will grow overnight before charging for “premium” notes or mock exams.
A YouTube channel teaching Primary Maths in Luganda or Runyankole will rack up views and get monetised in no time. If you can make learning easier online, parents will not only encourage their kids to watch your content but also pay for personalised lessons.
#2. Women’s Desire for Beauty
From TikTok users selling waist trainers to Instagram skincare vendors, women’s spending on beauty fuels e-commerce in Uganda. A single influencer reviewing a body lotion or wig can instantly sell out stock. On X, threads like “how I cured acne (pimples)” are likely to go viral with millions of user engagements in a week.
Creating or initiating threads for this kind of content will put you on the radar for skincare brands and vendors like Jumia seeking to tap into your audience. The same can be said about fashion and food.
#3. Elderly Health
Ugandan families are always looking for herbal remedies, health supplements, and simple wellness tips for their ageing parents. This can explain why Facebook and local TV stations are awash with ads for liver cleansers, joint pain oils, and diabetes teas. YouTube channels discussing foods and natural remedies in local languages attract a strong viewership.
While the elderly themselves may not scroll through TikTok or even read long web articles, their children, the decision-makers, are online daily searching for solutions.
#4. People’s Fear of Loss
Everyone wants to protect their hard-earned money and investments. This explains the buzz on social media whenever there’s news about land grabbing, bank collapses, or investment scams. Not just to the rich, people are willing to pay for guidance, whether it’s legal advice, financial planning, or secure digital platforms, to safeguard what they have.
Authoritatively, can you position yourself on social media as someone who helps people get their financial house in order? Popular names in Uganda include Hajji Bakaluba, Mohammad Kakiika, Newton Butereba on TikTok and Alex Kakande on X. With influence built through their content, they have secured free airtime on national TV stations, organised and hosted paid seminars, and scaled their social capital into offering high-end consultancy services to businesspeople.
The only catch is that you must have something real to show for people to trust your counsel. Without it, anyone claiming to be a “protector of wealth” online will struggle to build numbers. Though with social media, you can always appear affluent while silently sorting out your finances.
#5. Ugandans’ Desire to Get Rich Quickly
Everywhere you look, there are ads about betting tips, crypto coins, and “make 200k daily with forex.” Why? Because the majority of Ugandan youth are hungry for shortcuts. Even though many of these are scams, the demand is real. That’s why betting companies, sports tipsters, and online lotteries keep growing.
If you can create a legit way or content to help this group of Ugandans make money quickly, you’ll never run out of customers in need of help. Leading names in Uganda using this approach include Daniel Ahikyirize and Godfrey Kahului. Whether their methods are legit or not, they charge in dollars to teach people how to trade.
#6. Content Centred around Men’s Lust
Whether in a socially acceptable or controversial way, content that plays on male desire sells. Intimacy-driven online spaces like weird confessions, private groups, or even consistent reposting of spicy photos of female public figures on social media can pull in huge traffic. The possibilities of cashing in on those numbers are endless, from direct advertising to selling accounts to interested buyers.
Look at how X Spaces about relationships and intimacy in Uganda will trend overnight, attracting thousands of listeners. Now imagine leveraging that audience attention to attract advertisers selling related products. That’s how many creators quietly monetise lust-driven content.
On the other side, content that helps men overcome lust or related challenges also draws numbers and potential funding. A good example is Men’s Cave Ug by Andrew Kyamagero and Engineer Faisal. While not solely on lust, the Saturday morning Twitter space helps men navigate life challenges, and lust often comes up. With such initiatives and support from funders, they have organised counselling sessions and in-person events with fair attendance fees.
To these six content niches, you can add offering unsolicited relationship advice, whether constructive or controversial, as a way to help people feel better or address unresolved issues. It’s one of the easiest and most popular approaches in Uganda, and before long, you could find yourself invited to speak at men’s and women’s conferences.
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