Known for his “What’s up homie, it’s Tony” shock-value hook videos, Tony Zhu, famously known as Tony Lc Sign, Tony from Lc Sign, and Tony Light Box, is a 26-year-old Chinese marketing genius who’s been a short-video sensation for a while now, dominating Instagram Reels, TikTok, and YouTube Shorts with his unpredictable and humorous marketing style.
With catchphrases like “The Design is Very Human” and “No MoQ,” Tony has pulled in big names like iShowSpeed (during his April 2025 China tour) and Jaken Blake Live, further boosting his popularity.
Based on short videos, interviews, and sources from across the web, here’s everything you need to know about China’s illuminated sign marketing guru, Tony LC Sign.
Where is Tony the Sign guy from?
Tony Zhu was born in Henan, China and resides in Guangzhou city. Tony LC has only been to the U.S. twice, one of those times was for a trade show in Orlando in April 2025, where he and his team showcased their LED signs.
During his Jaken Blake Live interview, we learn Tony rides around on a scooter with a Tesla logo slapped on it, while his Audi A4 mostly sits unused. He names Kanye West as his favourite artist and picks Interstellar as his best movie.
Tony ‘Lc Sign’ Zhu Education and Work
Tony graduated with a degree in Business English in mainland China. After college, he tutored students in video filming and editing for two years before officially joining LC Sign in 2022.
He currently serves as Chief Marketing Officer (CMO) at LC Sign, a family-owned company in Guangzhou, China, specialising in art planning, design, and production of illuminated signs.
Tony is handsomely paid, and for good reason, he’s not just selling LED signs. He’s selling joy, laughter, and the occasional “where’s this guy from?” confusion. Tony proves marketing doesn’t need to be boring or filled with jargon that puts people to sleep.
@lcsign_lightbox I support LGBT😜😜 #led #ledsign #outdoorlighting #backlit #backlitsign #arcylic #arcylicart #businesslogo #artwork #signsupplier #signfactory #lcsign #signmaking #signmaker #us #funnyvideo #foryoupage @Dan Bennet The Goat ♬ original sound – LCSIGN
Why is Tony LC sign so popular?
It’s the relatable viral videos! Tony’s unique ability to switch accents from Hispanic, Indian, Texan cowboy, and speak multiple languages, such as Mandarin, Japanese, English (obviously), and Spanish, has set him apart. One of Tony’s many characters is Donald Trump, and fictional characters such as Batman.
Inspired by comedians like Russell Peters and Jim Jefferies, Tony has applied their accent-driven humour to make LED sign videos both funny and engaging.
Besides a huge following across LC Sign’s social media accounts, Tony’s videos reportedly bring in 5% to 10% more customers, so it’s no surprise he is now focused on content full-time. Tony Lc sign films right at the factory for authenticity and spends about an hour a day scrolling feeds for ideas.
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Does Tony LC Sign Have a Girlfriend?
Probably. In one of his videos, he jokingly said, “…She Is from another nation, imagination.” If not, he is definitely not g*y😂, a point he has made through controversial content (homophobic) that has sparked criticism online. Tony lives a private life, so fans are left to guess.
What’s your favourite Tony from Lc sign clip?
