AI Chatbots are increasingly changing how people make choices. 10 years ago, finding the best local provider meant turning to Google. Today, millions of people use AI instead, and that’s the gap OpenAI, one of the leading players, is filling.
On 10 November, 2026, OpenAI introduced Businesses in ChatGPT, a tool essential to getting recommended to ChatGPT users. This is similar to a Google Business Profile for showing up on Google Maps and Search, except Business in ChatGPT works for all kinds of businesses, not just local ones with physical addresses.
Jumping on this early gives you a clear edge over competitors who haven’t caught up yet.
Perhaps the biggest draw is that, unlike Google Business Profile, OpenAI will show you actual data on how people found you in ChatGPT: mentions, website clicks, topics and conversations where your business is cited, much like Google Search Console.
How to Claim Your Business in ChatGPT Profile (How to Verify)
Businesses can claim their profiles through OpenAI’s business hub by following these steps:
#1. Visit the ChatGPT Business Hub, enter and search for your business name, or create one if it is not listed.
#2. Select whether your business operates from a physical location or online.
#3. Verify your website by adding a TXT record to your domain’s DNS settings. You can do this through your hosting provider or a service such as Cloudflare.
#4. Verify your business contact details using a phone number or email address. (Still in beta mode, text and email verification are likely to fail)
#5. Complete identity verification with a government-issued identification document. OpenAI may also require video verification similar to when setting up Face ID.
Verification takes a few minutes, after which you add your business details, products and services. Businesses using Shopify can connect their stores to simplify importing product information.
Can I Trust OpenAI with My Personal Data
For privacy reasons, many people are likely to be sceptical about Step #5, but it solves some of the biggest problems Google has faced for decades.
Without this step, anyone could spin up hundreds of fake businesses and flood the platform with spam, which is also why Google Business has such an annoying video verification process.
OpenAI Business Agent
Similar to what Google has been rolling out with Google Business Profile, ChatGPT is adding Business Agents as part of its Businesses in ChatGPT.
Through Business Hub, verified businesses can provide information about their products and services that ChatGPT can use to answer customer questions, compare products and help people find what best suits their needs. Business Agent conversations are clearly labelled and remain separate from ChatGPT’s independent answers.
