Did you know the 2026 FIFA World Cup is the biggest in history, expanding from 32 to 48 teams and featuring 104 matches across 16 cities in three countries: the USA, Canada, and Mexico? And a tournament of this scale doesn’t run on its own; it depends on a powerful network of sponsors and partners.
TIER 1: FIFA Partners (Global Rights)
These top-level partners hold worldwide rights across FIFA competitions, including men’s, women’s, and youth tournaments, during the current four-year cycle.
Adidas: Official sportswear, match ball, and merchandise partner.
Aramco: Global energy and technology partner.
Coca-Cola: Official beverage and fan activation partner.
Hyundai-Kia: Official mobility and automotive partners.
Lenovo: Official computing and AI technology partner.
Qatar Airways: Official global airline partner.
Visa: Official payment technology partner.
ADI Predictstreet: Official data and prediction partner.
TIER 2: FIFA World Cup 2026 Sponsors (Tournament Sponsors)
These brands are directly associated with the 2026 tournament and focus heavily on global fan engagement and marketing programs.
AB InBev (Budweiser): Official beer sponsor.
Bank of America: Official bank sponsor.
Frito-Lay (Lay’s): Official snack food sponsor, featuring brands such as Lay’s and Doritos.
Hisense: Official global consumer electronics sponsor.
McDonald’s: Official quick-service restaurant sponsor.
Mengniu Dairy: Official dairy sponsor.
Unilever: Official personal care sponsor, featuring brands including Dove Men+Care, Axe, and Degree.
Verizon: Official telecommunications services sponsor.
TIER 3: FIFA World Cup 2026 Supporters & Regional Supporters
These brands hold targeted rights focused on regional audiences or specific territories connected to the tournament.
Airbnb: Official alternative accommodation and experiences platform in the Americas.
Betano: Official tournament supporter in Europe and South America.
Diageo: Official spirits supporter in the Americas.
DoorDash: Official on-demand pick-up and food delivery supporter.
ExpressVPN: Official digital security and VPN supporter in the U.S., Canada, and Europe.
Globant: Official technology services supporter in North America and Europe.
Inter Rapidisimo: Official tournament supporter in Colombia.
Kraken: Official crypto exchange supporter.
Marriott Bonvoy: Official hotel loyalty and hospitality supporter in North America.
Mercado Libre/Mercado Livre: Official e-commerce and delivery supporter in Latin America.
Public Investment Fund (PIF): Official tournament supporter in North America and Asia.
Salesforce: Official customer relationship management (CRM) and fan engagement technology supporter in North America and Europe.
The Home Depot: Official home improvement retail supporter in North America.
Official Tournament Suppliers & Specialised Providers
These companies provide services, logistics, equipment, retail operations, and other infrastructure needed to run the tournament.
American Airlines: Official airline supplier in North America, supporting air travel operations across Canada, Mexico, and the USA.
Boggi Milano: Official formalwear supplier for FIFA staff and workforce.
Fanatics: Official stadium and fan festival retail operator, managing on-site and e-commerce retail.
Rock-it Cargo: Official logistics provider, managing freight and supply chain requirements for all 48 teams.
Valvoline: Official automotive services supporter.
Note: Sponsor categories and commercial designations may shift as FIFA announces additional partners throughout the tournament.
Host city supporters, at the local stadium/city level, are separate from FIFA’s official global commercial program and are excluded from this list.
